Marketing That Attracts Buyers
In 2012, The National Association of Realtors® and Google conducted and released an in-depth joint study entitled "The Digital House Hunt: Consumer and Market Trends in Real Estate." Study highlights included the findings that 90% of home buyers searched for properties online, and that residential real estate searches on Google had grown 253% over the period Q3 2008 through Q3 2012. One can safely assume that this trend toward online searches has only strengthened further since this study, making professional and search engine optimized real estate listings essential to a successful sales process.
All homes listed for sale through The Team USA are automatically featured on www.Remax.com, one of the most popular national real estate search portals, with more than 50 million annual visitors. We are also able to list your home on other leading national property search portals including realtor.com, homes.com, trulia.com and zillow.com. We also syndicate your listing to a number of other real estate and social media websites.
All of our listings are highly search engine optimized for “homes for sale” in your city or suburb.
Marketing Your Home
Multiple, Quality Photos
Studies have shown a correlation between the number of photos on a listing and the likelihood of homebuyers scheduling an in-person visit to the property. The greater the number of photos, the higher the likelihood of a showing. We offer up to 30 well-lit, wide-angled HD pictures for all our listings, tailored to highlight your home's best rooms, angles and features.
If desired, we can offer an individual property website for your home. This would be on its own domain name in the format 123YourStreetName.com. We can feature your home's web-address on your yard sign, flyers and other printed media, and watermark it on the photos of all your online listings, driving people back to the dedicated website.
Motion Video Tour
We can also have a professional video or slide show tour created for your home. This can be posted irrespective of whether you choose to have an individual property website or not. Video tours allow buyers to explore the inside of your home, and can increase interest and lead them to schedule a showing. See an example video tour below:
3D House View models with 2D Floor Plans
We offer 3D house view models with floor plans for all listings over $500K. These virtual tours give buyers the ability to explore your home interactively and in-depth. It allows them to conduct a virtual walk-thru of your home at their own pace by clicking/tapping forward, back or sideways, and zooming in on areas that they wish to inspect in detail.
MLS - Multiple Listing Service
Your home will receive full exposure in the MLS. Together with its listing on Remax.com, other real estate web portals, as well as social media websites, your property will feature heavily in search engine results.
RE/MAX makes a state-of-the-art proprietary design center available to its agents. This design center allows us to create professional marketing materials of your home for both print and online exposure. Ask one of agents to see examples of these materials.
The RE/MAX Network
Why limit yourself to local buyers? Many Northern Virginia homes are sold to out-of-state and international property investors. RE/MAX is an American international real estate company with over 90,000 agents operating across roughly 100 countries. By listing with us, your home will be on the global RE/MAX network, giving it exposure and direct access to RE/MAX agents and their buyers internationally.
The RE/MAX Yard Sign
The RE/MAX balloon is probably the most ubiquitous logo in real estate. But it is more than just a logo. RE/MAX CEO Dave Liniger attempted the first around the world manned balloon flight in 1998 in a stratospheric gas balloon. Alas, the flight could not be completed due to design and weather problems. However, at the time, RE/MAX had a fleet of 88 hot air balloons, the largest in the world. The RE/MAX yard sign is highly recognizable, and makes an immediate, positive connection with potential buyers already familiar with the brand.
Open House Showings
An open house day is usually held on a weekend, and they are extremely effective at exposing higher numbers of potential buyers to your home. In the week prior, we promote the open house date via neighborhood signs, on our website and other sites where your home is listed, as well as on social media networks.
These are some of the marketing avenues we use to attract buyers to your home. For more detail on the benefits of using us to sell your home, read up on the article "The eight key benefits of selling your home through us".
For a genuinely different service, please call us on 1-888-884-3396 or complete the form towards the bottom of our Free Home Value Estimate webpage. We will be happy to share our advice and insights regarding your sale plans. We are always ready to help out with a smile and we look forward to working with you soon.
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